Authenticity Wins

This past weekend, I worked a party for Baltimore promoter and personality Moe Stacks. If anybody knows my “business structure” for being a door girl, they know that it is promoter-based. Typically, I have a relationship with the promoters and am blessed enough to be top-of-mind when they need a door girl or at least their personally preferred door girl. My home team so-to-speak is 88 Events with Robby 88 and 103 Events with Dae 103. So not only is it not common for me to work for clubs directly, it is also uncommon for me to be hired by other promoters without a referral or through She’s At The Door, the industry-leading door girl. No real reason, it just hasn’t gone that way.

I never worked a door for Moe Stacks before, ever, and if you are familiar with his events and work history, it’s crazy that I’ve never graced his entrances. The one time I did work for him, I was a bottle manager, a very amateur one. We’ll get into that later. But what I’ve taken from knowing Moe is a masterclass on self-branding, a lost art in my opinion. Moe Stacks has the look, the style, the charm—people either love him or hate him. But in marketing, even then, all publicity is good publicity.

I wasn’t outside enough to capture the true essence of what Moe Stacks’s run meant before 2021, but I can tell you that from my POV, he was at the top. Post-pandemic, Club Euphoria relocated like 2 feet next to it’s original location, but before the move, Euphoria was THE club. The true place to be. I mean, it still is, but it was different back then. And what promoters championed at the time? H Frinks and (you guessed it) Moe Stacks. Literally, Moe’s event was called Championship Sundays. This is pre- and mid-pandemic (maybe 2019-2021); everybody who was anybody was outside. Celebrities were a normalty in my small city, money ran like water—it wasn’t a real time. Moe Stacks’ celebrity events were a reminder that Baltimore is cool, and that although the world stretches far beyond our east and west sides, there’s no place more lit than us. He literally had Jayda Wayda swinging from the pole in her sprinter, leaving Championship Sunday.

For reasons known and unknown, including a slow season in the club scene, I wasn’t seeing Moe with major events anymore. Rumors of dislike swirled and, unfortunately, seemed to stick.

I’d seen Moe at Dae 103’s Barcode parties 2023-2025 and Gargolas lounge a few times, and would hassle him to pay, my specialty for Baltimore’s big-ego elite who think they are so superior that they don’t have to pay. Despite me being a nice, pretty, adorable princess, NO ONE likes the girl who makes them pay. Over time, Moe developed his own business relationship and camaraderie with Dae and magically started to appear on the VIP list. I side-eyed. Because no way.

Fast forward to Summer 2025’s Sunday Funday at Element lounge with Dae 103 and 856 Chris—new event, new rules, and (you guessed again) new list. Moe approaches and Moe’s not on the list, so we started friendly competition. I know…it’s politics. What the actual politics are, I don’t know nor feel that I should—I’m only paid to collect. Nonetheless, he paid me and with every week that passed, he LIKED the door princess who makes him pay. Actually, I didn’t make him do anything. Soon enough, that n* was back on the list lmaoooo and I was greeted with weekly high-fives and that undeniable veneer smile.

Once Sunday Funday concluded, I began working R&B Me Please at Cloudz and Cocktailz hookah lounge with 856 Chris. Here is where I recorded the infamous, viral Tiktok of Moe Stacks and Slick Tony dancing at the door.

Naw, ya’ll don’t get it. People were going NUTS over the Tiktok.

The thing about virality is that you never expect it. But it puts you in a good space, especially if you’re Moe Stacks.

A week or so after my Tiktok, he tells me that his birthday is coming and he is having a party. Ya’ll not hearing me. It was as if he knew—TENDERNISM. That boy is good.

And he wants me to work the door.

Moe Stacks’ ability to remain relevant through good timing and humor allows him to brand himself authentically and effectively. For his birthday party, he assembled a star-power team who ensured smooth processes when it came to the entrance flow, DJs Big L and Mr.Incredible switching out, and securing our special guest, Shy Glizzy. As far as the crowd, the guys were respectful, the ladies were beautiful, and the vibe was truly celebratory.

I mentioned all these good things about Moe Stacks, but the biggest marketing tip anyone can take from him is resilience. Despite pitfalls, Moe Stacks still shows up. He supports the clubs weekly, maintaining his relationships, and bringing out-of-towners to the city, even if it’s just for a chill time at a hookah lounge.

I know for a fact that Moe didn’t see the Dark Clouds party as one of his greatest events, but in my eyes it was a reflection of redemption and his rebuild over recent years. From not-so-great Mansion club parties to amazing Sunday brunches at The Spot, Moe Stacks has laid it all brick by brick. Good marketing is about playing the long game.

A tell tale sign at the door that the quality of guests is high is the amount of people who feel too entitled to pay. I had very little trouble and very little people calling him to get in for free. People were excited to party with him! Guests included many great promoters he’s worked with over the years and Shy Glizzy was smiling the whole party LOL I think everyone had a good time.

I previously mentioned how rare it is for promoters to book me directly to highlight Moe’s skill in establishing rapport—being able to build a relationship with me that is both good for business and fun to be part of. I’m writing an article about him, unprovoked lol be for real.

I’m not putting any pressure on what Moe Stacks will be doing next, but as a marketing professional, I’m looking forward to studying his moves and how his personal brand will continue to take up space.